展望2023年，尽管整体市场环境复杂多变，中国消费市场可能会持续波动，但是，随着防疫政策优化，消费者信心将逐步恢复，中国消费市场依然展现出强劲韧性。
中国的消费者正经历一场前所未有的变革，从早期追求物美价廉的性价比，到上一波消费升级的“兴价比”，未来则是价值回归到“心价比”，整体环境将回归理性、回归真需求。
本次2023年第十三届中国数字营销与电商创新峰会将通过七大热点主题帮助品牌主突破模式能力，回归初心、精耕细作，实现可持续增长；提升产品能力，实现可持续长期增长；优化营销能力，集中媒体火力、改变用户行为；整合渠道能力，实现全域增长，从而在风起云涌的2023年脱颖而出。
会议时间/地点/主办方
2023年7月5日-7日/ 中国 上海/ ECV International
本次会议线上线下同步举行
热点话题
经济新周期与消费复苏下，品牌商如何获得增长新动能
以消费者为核心，践行“本真零售”
品牌商如何与平台携手，实现全域新增量
数字时代，如何有效应对“隐匿”的消费者数据带来的数字营销活动挑战？
全域兴趣电商，打造奢品营销增量新阵地
ChatGPT与AIGC赋能元宇宙营销“新域场”
增流拓面，品牌电商如何突围
成熟品牌如何应用DTC直连消费者
打造娱乐化消费模式，助力跨境品牌本土化
……
峰会亮点
20+家业内领先企业情报分享 20+问答环节
100+名参会代表
线上线下推广
收集国际市场情报
与行业领袖及先驱展开现场交流
可供寻找商业机会的国际平台
The 13th China Digital Marketing And Ecommerce Innovation Summit
Event Background
The market environment in 2023 is complex and Chinese consumer market may continue to wobble. With the optimization of COVID-19 prevention policies, consumer confidence will gradually resume, and the development momentum of Chinese consumer market is still strong.
Chinese consumers are going through unprecedented changes, that is, the market environment will return to rational and authentic demand.
On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.
Event Date/ Location / Organizer
July 5-7, 2023 / Shanghai, China/ ECV International
The summit will be held in-person and online.
Hot topics
Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?
Focusing on consumers and practicing "authentic retail"
How do brands cooperate with the platform to achieve new omnichannel increase?
Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?
Omnichannel interest-based ecommerce, create a new position of luxury marketing growth
ChatGPT and AIGC enable the "new scene" of metaverse marketing
Increase the traffic and expand the scope, how should brand ecommerce keep growth?
How should mature brands use DTC to directly connect consumers?
Create entertainment consumption mode, promote the localization of cross-border brands
……
Highlights
20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions
100+ Delegates
On-line and Off-line Promotion
Gathering International Market Intelligence
Onsite Communication with Industry Leaders and Pioneers
International Platform for Business Opportunity Seeking
