Having spent 12 years in the German Army and Air Force as officer, Bernd Pichler continued to experience 20 years in Volkswagen and Jaguar Land Rover in senior leadership roles like CFO, Sales EVP and General Manager. In January he started in ICONIQ Motors as CMO, readying the EV start-up to become a globally recognized brand. The graduated economist and EMBA spent the last 13 years in China, is proficient in 5 languages including Chinese, married and has 4 children.
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