一方面，带量采购、医保目录调整、医保支付改革、医保待遇，以及药品耗材的采购、结算方式等政策的出台都将直接影响医药企业的生存环境，并将直接导致药企经营方式、组织架构的调整。
另一方面，疫情黑天鹅的影响，也迫使药企进行战略规划，营销方式的调整。
拥抱变革，适应变革，与变革共存才是药企的生存之道。
The healthcare industry has been facing dramatic change. On the one hand, the introduction of policies such as volume-based purchase, adjustment of medical insurance catalogue, reform of medical insurance payment, medical insurance treatment, and purchase and settlement of drug consumables will directly affect the living environment of pharmaceutical enterprises, and directly lead to the adjustment of their business mode and organizational structure. On the other hand, the impact of Covid-19 forced pharmaceutical companies to make strategic planning and adjust their marketing methods.
Embrace change, adapt to change and coexist with change is the way for pharmaceutical companies to survive.
为此，Masterland将举办首届《医疗战略布局与产品规划峰会》，一场为期2天的高端闭门峰会。届时我们会邀请到来自政策解读专家，500强药企战略规划负责人，咨询公司，解决方案供应商共话如何拥抱变革。
本次议题讲涉及医药行业趋势分析，新型产品营销模式，大准入，大数据，健康险等多维度话题。
To this end, Shanghai Master-Land Consulting Company will hold the first "Medical Strategic Layout and Product Planning Summit", a two-day high-end closed-door summit. We will invite policy experts, strategic planners of top 500 pharmaceutical companies, consulting firms and solution providers to talk about how to embrace change. This topic will cover multi-dimensional topics such as trend analysis of the pharmaceutical industry, new product marketing model, big access, big data, health insurance, etc.
23位头部医疗企业战略负责人与产品负责人
经过我们细致的调研，咨询了行业内的资深营销人、产品人，制定了本次峰会的主题，将话题指向“战略”与“产品”。
同时将目标瞄准各大500强TOP级医疗企业的资深大咖，邀请他们把个人经验在SPPS的台上分享给参会者。
4 位已确认出席的专业speaker
50+ 往届嘉宾：专业speaker pool
精准闭门-医药战略规划与产品组合管理峰会
精准闭门-医药战略规划与产品组合管理峰会
4 大专题板块
特设政策趋势、战略规划、产品组合、大数据与洞察4个专题场。
针对市场人的痛点，深入挖掘，洞察市场。
2 天干货纯享
由宏观入微观，深度话题，直击痛点
精准闭门-医药战略规划与产品组合管理峰会
精准闭门-医药战略规划与产品组合管理峰会
医疗系列峰会还包括：DPIS（数字医疗与营销创新峰会），演讲嘉宾来自礼来，赛诺菲，阿斯利康，诺华，西门子，GE医疗等公司的CIO，CMO，CTO，VP等职位。
在线报名：https://www.huodongjia.com/event-1047101826.html